Mercy General Hospital
Ground graphics campaign promoting health services and wayfinding for large medical complex.
Project Details
The Challenge
Mercy General Hospital faced significant wayfinding challenges across their expansive campus, leading to frustrated patients and missed appointments. The large parking areas were also untapped revenue opportunities.
Our Solution
PKL Media designed a dual-purpose ground graphics system that combined clear directional wayfinding with strategically placed health service advertisements, creating revenue while solving navigation issues.
Implementation Process
Our systematic approach ensures smooth execution and exceptional results.
Step 1
Campus traffic flow analysis
Step 2
Custom wayfinding graphic design
Step 3
Premium vinyl installation with anti-slip coating
Step 4
Integration with existing signage systems
Step 5
Staff training on maintenance protocols
Step 6
Advertiser partnership development
Results Achieved
Measurable improvements across all key performance indicators.
patient Satisfaction
wayfinding Improvement
revenue Generation
maintenance Cost
lost Patients
health Service Awareness
Before vs. After
A clear comparison showing the dramatic transformation and improvements.
Before PKL Media
After PKL Media
Not only do we generate significant revenue, but our patients find their way around much easier now. It's been a win-win solution.
Ready For Similar Results?
Let's discuss how we can transform your property into a revenue-generating advertising asset.